What The FAQInstall free
Built for Shopify · AI-powered

What The FAQ — AI product FAQs and instant shopper answers for Shopify

AI-generated FAQs built from your own product data — plus a chat ask-box that answers live questions using only what's true about your products. Never a made-up claim.

Free plan · 2-minute setup · no code required · on the Shopify App Store →

No. Answers come exclusively from your knowledge base — which you can review and edit line by line. When the AI doesn't know something, it says so explicitly and points the shopper to your support instead of guessing.

About two minutes. Install, and your products sync automatically while the AI builds the knowledge base and first FAQs. Then add the widget block in the theme editor — done.

Yes — it inherits your theme's fonts and colors by default, with style presets, a font picker, accent colors and width controls in the theme editor if you want to fine-tune it.

Everything. Every FAQ and every knowledge section is editable, reorderable and pinnable. Your edits are protected — regeneration never overwrites them.

Every question lands in your inbox with the answer given. Gaps are flagged so you can fix them with one click, and questions asked by many shoppers can be promoted into FAQs automatically.

⚡ This is the widget your shoppers get — live, answering from this app's own knowledge.

2.5×conversion when shoppers interact with Q&A*
7knowledge sources — products, images, PDFs, policies, URLs, reviews, tickets
24/7instant answers, in your customer's language
0made-up claims — the AI only answers from your knowledge

Live in three steps

1Connect your store

We read every product's description, metafields, images and manuals, plus your shipping and return policies — and build an editable knowledge base. No setup, no CSV uploads.

2AI writes your FAQs

Up to 10 questions shoppers are most likely to ask, per product, ranked by relevance — in the tone and language you choose. Edit, reorder, or pin any of them.

3Shoppers get answers

FAQs render on your product pages with a chat ask-box for anything missing. Every question, click, and knowledge gap shows up in your dashboard.

Everything a modern store expects

Knowledge on autopilot

Descriptions, metafields, variants, product photos and PDF manuals become an editable knowledge base. New products are added automatically; refresh any product with one click.

Honest AI answers

The ask-box answers only from your knowledge. When it doesn't know, it says so clearly and points shoppers to your support — no hallucinations, ever.

A chat that sells

Wrong size? Wrong length? The AI knows your catalog and suggests the product that fits, with a link — turning dead ends into cross-sells.

Proof it converts

A web pixel ties FAQ engagement to add-to-carts and checkouts, so your dashboard shows the actual conversion lift — measured on your store, not a case study.

Learns from your customers

Popular shopper questions get auto-promoted into FAQs. Judge.me reviews and Gorgias tickets feed real-world facts back into the knowledge base.

Multilingual & on-brand

The chat replies in your customer's language automatically. Style presets, fonts and colors make the widget look native to your theme — including SEO-ready FAQ markup.

Plays well with

Shopify syncTheme editorJudge.me reviewsGorgias ticketsPDF manualsWeb pixelFAQPage schema

Simple pricing

Free

$0 forever

  • AI FAQs for 5 products of your choice
  • 100 AI chat answers per month
  • Store & shipping FAQs included
  • Question inbox & click stats
  • SEO-ready FAQs with structured data
Start free
Most popular · 7-day trial

Pro

$29 / month

  • AI FAQs for up to 100 products
  • 2,000 AI chat answers per month
  • Product image & PDF manual analysis
  • Auto-promotion & conversion analytics
  • No "Powered by" branding
Try Pro free
7-day trial

Max

$99 / month

  • AI FAQs for up to 500 products
  • Unlimited AI chat answers
  • Judge.me & Gorgias knowledge import
  • Everything in Pro
  • Priority support
Try Max free

Your products already have the answers.
Let shoppers hear them.

Free plan · no credit card · works with any theme

*PowerReviews analysis of 1.5M product pages across 1,200+ sites: 157% conversion lift when shoppers interact with Q&A.